11 MONSTROUS Small Business Marketing Mistakes and How To ...

Yet, there is a point at which we are so busy preparing, organizing, and
researching to prevent failure that we never get around to the actual marketing
of the business Jordan Heels. Here
are two things to remember:Activity is not productivity.

In order to sell
a million of something, you have to sell the first ONE Jordan High Heels.Avoid this mistake
by:Doing something! If you believe in your business and have done your detective
work, it's time to dive into the marketing pool.

Start small, track
results and build from there women
jordan heels.Not being afraid to make a mistake.

Mistakes are the
entry to success. At the very least, a failed promotion means you have
SUCCESSFULLY determined what promotion does not work High Nike Heels. And, to learn what
does NOT work is a valuable tool in getting you closer to discovering what WILL
work.

So, go ahead. Fail a little. It will make your eventual successes
even sweeter.MONSTROUS Marketing Mistake Number 5: BoredomWhen I was working for
an ad agency many years ago, I had one client that was running an extremely
successful ad campaign. After about six months, I received a phone call from the
client. He wanted to develop an entirely new campaign. When I asked, "why" he
simply said, "I'm bored with the one we have."What That client may have had the
money to spend on a new campaign due to "boredom" but you and I usually don't.
Yet, I've often seen my small business clients switch promotions for the same
reason. This is detrimental to your business!"Losing money" is a
reason."Boredom" is not.Avoid this mistake by:Remembering that, what is old to
you, is new to an untapped target market. If you have a promotion that is
consistently getting you results, stick with it until results show you its time
for change. Testing new promotions without abandoning the current one. Then
track results. Never swap a current promotion with a new one that hasn't been
tested.MONSTROUS Marketing Mistake Number 6: Relying on Networking to Generate
Sales LeadsJoining the Chamber of Commerce and schmoozing at association
meetings can put you in contact with vendors and possible joint venture
partners, and will be invaluable exposure for you as a community supporter - but
it will rarely generate substantial sales leads. Everyone else who attends these
"meet and greet" assemblies is there to do the same thing you are. You may be
able to make some valuable contacts for future ventures and promotions, but
one-on-one networking is time-consuming and results are unpredictable. Avoid
this mistake by:Treating networking opportunities the same as any other
marketing tactic. Track results by determining your costs and measuring your
payback.MONSTROUS Marketing Mistake Number 7: Doing What Your Competitors DoIt's
important to be aware of what your competitors are offering, but do not let it
dictate the strategy you use for your own business. If your competitor wants to
be the low price leader, let him. Don't try to become the "lower price" leader.
Chances are this will lead you to financial problems because it will thrust you
into an ugly price war. If your competitor wants to tout low prices, then you
focus on value. Bargain hunters don't necessarily want the lowest price. They
want the best VALUE. Make what you have to offer something of value.Avoid this
mistake by:Finding an unmet need or want of your target market, and fill it to
differentiate your products and services from your competitors. Giving customers
a reason to choose you over your competitors. Define your USP, and identify your
niche market.MONSTROUS Marketing Mistake Number 8: Not Targeting a Specific
MarketIf you believe your market is "everybody," you will struggle to attract
people who will buy from you. The value of target (niche) marketing is one of
the toughest sells I make to my clients. They understand the logic of it, but
the "fear of losing a potential customer" gets the best of them.Avoid this
mistake by:Viewing the practice of niche marketing as inclusive, not exclusive.
Think of your business as part of a person's support group. It's logical to say,
"Everybody needs a support group so my business should attract everyone." But,
will it People - your customers - want to go to a support business that
understands their specific concerns, needs, and wants. Make sure you ARE that
business by targeting a niche market.MONSTROUS Marketing Mistake Number 9:
Targeting a Market You Can't Reach or One That Can't Afford YouTargeting a niche
market is the smartest way to market. Yet, targeting a market that is

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